Ocean's World
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Mobile Apps

Wattbike App

Mobile app connecting cyclists with their training data and Wattbike hardware.

Download on theApp Store
Get it onGoogle Play
Wattbike App logo
Summary

We built the Wattbike app, connecting cyclists with their training data and Wattbike hardware through a mobile experience.

Connected fitness
Model
Hardware premium + subs
Revenue lever
Training + performance
Data
01The Challenge

Connect cyclists with their training data and Wattbike hardware through a mobile experience.

02The Solution

Built a mobile app with training data tracking, hardware connectivity and performance analytics.

Key Features
  • Training data tracking
  • Hardware connectivity
  • Performance analytics
Outcome

Part of Wattbike's connected fitness ecosystem.

Revenue Impact

The app is the reason a Wattbike costs what it costs. Connected training data justifies the premium price of the hardware, drives repeat purchases of accessories and training plans, and underpins the recurring subscription line - turning a one-off equipment sale into a lifetime customer relationship.