The Drum Voice on Alexa
An Amazon Alexa skill for a leading global marketing industry publisher.
We created an Amazon Alexa skill for The Drum, enabling the global marketing industry publisher to explore voice marketing creatively and emphasize the importance of voice technology.
Explore voice marketing for a leading global marketing publisher and demonstrate the creative potential of voice technology.
Created an Amazon Alexa skill to deliver voice-first marketing content and experimentation.
- Amazon Alexa skill
- Voice marketing content delivery
- Experimental creative platform
Demonstrated the creative potential of voice technology for a global marketing publisher.
Being first-to-voice earned The Drum authority coverage in its own market - the kind of editorial position that sells sponsorships, event tickets and premium content subscriptions. Voice became a new distribution surface for The Drum's advertiser-funded content.