Nadia Rose - Skwod (Single Artwork)
Single artwork for Nadia Rose's breakout hit 'Skwod' - released 2016 on Relentless Records (Sony Music).
We designed the official single artwork for 'Skwod' by Nadia Rose, released in 2016 on Relentless Records, a Sony Music subsidiary. A decade on, the record has become a cultural landmark - 15 million+ views, a MOBO award, worldwide tours, museum loans, movie and documentary features, and countless choreographies, remixes and remakes.
Create a single cover that captured the swagger, unity and quiet menace of the record - an image strong enough to travel from streaming thumbnails to billboards, TV, tour merch and, eventually, museum walls.
A stark black-and-white group portrait fronted by Nadia Rose, with her crew's eyes redacted by bold red bars - instantly iconic, endlessly meme-able and unmistakably 'Skwod'. Hand-drawn brush typography for the title anchored the artwork in street-culture heritage while the Relentless mark grounded it in major-label credibility.
- Hand-drawn 'Skwod' brush wordmark
- High-contrast black, white and signal-red palette
- Redacted-eyes crew portrait - instantly recognisable visual signature
- Delivered across single cover, remix cover and promotional assets
The artwork became inseparable from the song's identity - powering a MOBO-winning single with 15M+ views, worldwide tours, museum loans, advert and film appearances, and a decade of cultural relevance.
Cover art on a major-label release is a revenue asset, not a decoration. This one carried 'Skwod' through streaming thumbnails, playlist covers, physical single sales, tour merch, sync placements in adverts and film, and a decade of licensing - every touchpoint a paid impression riding on the same image.
The redacted-eyes portrait became shorthand for the record itself, driving organic reach across social platforms and choreography videos that would have cost millions to buy in paid media.
Ten years on, it's still generating catalogue streams, sync income and merch demand - the mark of an artwork that outlasted its release cycle.