Mobile Apps
My First Five Years App
A revolutionary child development app for parents, carers and educators.
Summary
We built the My First Five Years app, a revolutionary child development app for parents, carers and educators.
Subscription
Model
D2C + B2B (educators)
Audiences
Retention
Value driver
01The Challenge
Support parents, carers and educators with a mobile-first child development resource.
02The Solution
Built a mobile app with child development tracking, educational resources and family-friendly tools.
Key Features
- Child development tracking
- Resources for parents, carers and educators
- Mobile-first experience
Outcome
Supporting early childhood development for families and educators.
Revenue Impact
The app is the paid product - a subscription resource for parents, carers and educators. Every family that stays engaged past the trial converts, and educator adoption unlocks a B2B licensing tier on top of D2C revenue.