Domino's App
A pivotal product in Domino's digital experience that drove sales and engagement.
The Domino's app became a pivotal product in their digital experience, driving orders, downloads and reducing abandoned baskets.
Drive digital orders and active users while reducing abandoned baskets for a leading food delivery brand.
Built a mobile ordering experience with basket recovery, conversion optimization and digital loyalty features.
- Seamless mobile ordering experience
- Basket recovery and conversion optimization
- Digital loyalty and engagement
Orders through the app increased 10%, downloads grew 21% year on year, and abandoned baskets decreased by 2.5%. Weekly sales increased 11.5% year over year and active users rose 17%.
The app moved Domino's from phone-and-web ordering into a mobile-first sales channel with an 11.5% year-on-year lift in weekly sales. Fewer abandoned baskets converted browsing intent into paid orders, and the higher active-user count compounded - a customer who orders through the app orders more often and at a higher average ticket than one who doesn't.