Co-op App
Loyalty, personalized offers and community giving for millions of Co-op members.
We transformed loyalty for Co-op, helping members save millions on their shopping while driving community giving.
Reinvent loyalty for a major retailer with millions of members, turning personalized offers and community giving into a measurable business driver.
Built a digital membership app with QR scanning at the till, personalized offers and community decision-making.
- Digital membership card with QR code scanning at the till
- Personalized offers based on what members like to buy
- Community decision-making and cause donations
Downloaded over 2.3 million times, with 26 million personalized offers redeemed and over £10 million saved for members. For every £1 invested, Co-op earned £12 in revenue.
Personalized offers pulled members back into stores more often and raised basket size on every visit, while the digital membership card locked spend inside the Co-op ecosystem. The programme delivered a 12x return: every £1 spent on the app returned £12 in incremental revenue - one of the strongest ROI stories in UK grocery loyalty.