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Mobile Apps

Charles Stanley Direct App

Share trading and secure payments for a historic wealth management firm.

Charles Stanley Direct App logo
Summary

We delivered share trading and secure payments through a mobile app, transforming the digital roadmap of Charles Stanley, a historic wealth management firm.

4.5★
App Store rating
402
Ratings
Self-serve trading
New revenue stream
01The Challenge

Transform the digital roadmap of a historic wealth management firm while maintaining the trust, security and compliance expected by its customers.

02The Solution

Delivered a mobile app with share trading, account payments, in-app messaging and memorable word security alongside PIN protection.

Key Features
  • Transformed existing products and future digital experiences
  • Conducted UX and code reviews to improve functionality and security
  • Implemented share trading, account payments and customer feedback via in-app messaging
  • Introduced memorable word security alongside PIN protection
Outcome

Rated 4.5 stars on the App Store with 402 ratings, helping customers create a secure financial future.

Revenue Impact

Digital share trading opened a self-serve revenue stream that captured commissions from customers who would otherwise have avoided phoning an adviser. In-app payments accelerated funds settling into accounts, growing assets under management (the base every management fee is charged on) and lifting lifetime revenue per customer.