Mobile Apps
BBC iPlayer Radio App
Shaped the future of digital radio for the BBC, downloaded over 2 million times.
Summary
We assisted the BBC in shaping the future of digital radio, delivering a mobile app that was downloaded over 2 million times.
2M+
Downloads
Best Mobile App 2012
Awards
Live + on-demand
Format
01The Challenge
Shape the future of digital radio for the BBC with a mobile-first listening experience.
02The Solution
Built a mobile app for live and on-demand digital radio, delivered across platforms.
Key Features
- Digital radio streaming
- On-demand and live content
- Cross-platform mobile experience
Outcome
Downloaded over 2 million times and awarded Best Mobile App and Best Application of Technology at the Big Chip Awards 2012.
Revenue Impact
For the BBC, listening hours are the KPI that justifies the licence fee and secures budget. Two million downloads and mobile-first listening protected commercial arms (BBC Studios, Global) that monetise reach into export, podcasts and syndication.